With the car hire and custom chauffeur driven industry expanding at an alarming rate and appealing to more and more people, where do the car hire companies go from here and how do they prepare for the business to come while ensuring their business stays successful despite any surprising future industry trends?

To rent a car at an average of R800 per day and have your credit card deducted by a minimum of R3,500 per day is proving prohibitive for small, medium and even large businesses, who can have up to 50 people travelling per week renting cars at up to 2-3 days a time for 2- 3 appointments a day. This is a cash outlay of R120,000 over 3 days with a hold of R175,000-00, for 10 days on the companies resources.